Aetna: CVS Mailer Brochure for Diabetes Patients
Project Overview: Designed a captivating brochure for diabetes patients, focusing on educational content, healthy living, and promoting the CVS Digital App. The goal was to create a visually appealing and informative resource that supports and empowers individuals managing diabetes.
Design Inspiration: Inspired by the principles of health and accessibility, the design integrates calming elements with practical advice to provide readers a supportive and engaging experience.
Visual Style:
Color Palette: Soft, soothing colors to promote a sense of calm and well-being.
Layout Flow: A structured yet inviting design, highlighting essential tips and information in a clear, accessible manner.
Imagery: Inclusive and uplifting visuals that reflect healthy living and personal empowerment.
User Experience: Designed to be both engaging and informative, the brochure offers a user-friendly experience focusing on practical advice and supportive content, aimed at fostering a positive outlook on diabetes management.
Tools: Adobe InDesign, Illustrator, Photoshop, and Acrobat.
Objective: To develop a brochure that combines educational content with an appealing design to support and inform Type 2 diabetes patients, caregivers, and healthcare providers, enhancing their understanding and management of diabetes.
Project Outcome: The brochure successfully balanced clear, educational content with an inviting design, receiving positive feedback from patients and healthcare professionals for its effectiveness and visual appeal.