Confiant — "What We Learned About Privacy" Infographic

Project Overview: The objective was to create a long-form infographic for Confiant, an Ad Tech company that safeguards clients against malware and phishing attacks. The infographic aimed to educate clients on the importance of privacy, the risks of data breaches, and Confiant's success in mitigating these threats.

Design Collaboration: Partnered with Confiant’s Head of Marketing to ensure the infographic was informative, visually compelling, and aligned with the company’s brand identity. The content needed to be engaging and accessible, effectively communicating critical data and insights to a broad audience.

Deliverables:

• Long-Form Infographic: A detailed visual representation that highlighted key information about data privacy, future risks of inadequate data protection, and Confiant’s success in blocking malicious technologies.

• Visual Elements: The infographic used a mix of charts, icons, and engaging visuals to simplify complex information and make it easy to digest.

Tools: Adobe Illustrator and InDesign.

Objective: To create an educational and visually engaging infographic that informs Confiant’s clients about the importance of data privacy, the potential risks of data breaches, and the company’s role in protecting against these threats.

Project Outcome: The infographic successfully communicated the critical importance of data privacy to Confiant’s clients, reinforcing the company’s expertise and leadership in the Ad Tech industry. It served as an effective tool for client education and brand positioning.