2016 My Brothers Keeper White House Event

Project: Visual Design for My Brother’s Keeper Event

Client: Bloomberg Philanthropies

Overview:
Tasked with designing visual elements for the My Brother’s Keeper event hosted by Bloomberg Philanthropies at the White House, I collaborated with the Creative and Marketing Operations Manager. The project included creating a wall vinyl, podium cover, and TV display to highlight the program's achievements and appeal to potential and current donors.

Objectives:

• Highlight Achievements: Visually represent the successes of the My Brother’s Keeper program.

• Attract and Inform Donors: Design elements that engage and provide information to potential and current supporters.

• Fit the Venue: Ensure designs align with the prestigious setting of the White House.

Design Approach:

• Wall Vinyl: Designed a large-format visual that prominently displayed the program’s achievements and engaged attendees.

• Podium Cover: Created a cover that integrated seamlessly with the event’s theme and showcased the program’s branding.

• TV Display: Designed dynamic content for the TV display that effectively communicated key information and program successes.

• Tools: Adobe InDesign, Photoshop, Illustrator, and Microsoft PowerPoint

Outcome:
The visual elements provided a cohesive and impactful presentation of the My Brother’s Keeper program’s accomplishments. The designs contributed to a successful and memorable event at the White House, enhancing engagement with donors and reflecting the program’s achievements.