Microsoft + Xandr: Unified Brand System for Enterprise Partnership"

Challenge:

Create a unified visual identity and brand system representing the strategic partnership between Microsoft and Xandr, translating complex technical innovation into compelling experiential design for CES 2022.

Design Systems & Infrastructure:

  • Designed brand system merging Microsoft and Xandr visual identities, establishing governance frameworks

  • Created abstract visual language symbolizing consumer journey and tech integration • Developed cohesive

  • design principles and color systems enabling consistent execution

  • Collaborated with creative directors and partners to translate partnership vision into visual standards

Deliverables:

  • Dynamic concept design unifying both brand identities

  • Abstract visual system symbolizing consumer journey and technology integration • Design specifications for print, digital, and experiential applications

  • Color palettes and typography guidance supporting brand consistency

Outcome:

Delivered vibrant design system generating buzz at CES 2022. Partnership visual identity provided foundation for ongoing co-marketing initiatives. Design system documentation enabled consistent execution across Microsoft and Xandr teams.

Works