VoxSmart Digital Ads and CORE Brand Refresh

Project Overview: The goal was to refresh VoxSmart's CORE program branding and develop a cohesive suite of digital ads and marketing collateral. This initiative was critical in establishing a strong and distinctive digital presence that aligns with VoxSmart’s evolving market position and brand identity.

Design Collaboration: Worked closely with VoxSmart’s CMO and Heads of Marketing to ensure the refreshed brand was both modern and user-friendly. This involved extensive research, brainstorming sessions, and collaboration to understand the brand’s core values and target audience.

Deliverables:

• Brand Refresh: Updated the CORE program branding to reflect a sleek, modern aesthetic while maintaining brand consistency.

• Digital Advertisements: Designed digital ads that are visually engaging and effectively communicate VoxSmart’s value proposition.

• Templates and Marketing Collateral: Developed user-friendly templates and marketing materials that can be easily adapted for future use.

Tools: Adobe Illustrator, Photoshop, Adobe XD, and InDesign.

Objective: To create a refreshed, modern brand identity for VoxSmart’s CORE program, complemented by digital ads and marketing collateral that enhance their digital presence and appeal to their target audience.

Project Outcome: The new branding and collateral successfully established a strong digital presence for VoxSmart, blending their brand identity with contemporary design trends to stand out in the competitive market.